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Call To Action

by Marketing

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1.
Control 01:19
Be aware What you see is not Test the effects of variants Control Control Mass Compare compare Testing you
2.
War 01:05
Control Exploit Alienate According to us, this is why Things have now come to such pass According to us, this is why imperialist expansion of war Correct the existing totality According to us, this is why Safeguard your existence According to us, this is why imperialist expansion of war
3.
C.T.A. 01:39
CTA- call to action CTA It’s an instruction to you For your immediate response CTA call to action Imperative Do it now CTA call to action CTA Strong reason for immediate action Limitation of time sense of urgency CTA Do it now or live in regret Their best line your pattern of behaviour
4.
Opt in - opt out We’re here for you Opt in - opt out Sign up now Opt in - opt out Content, interact Opt in - opt out Profitable deed They’re selling, they’re selling, they’re selling Opt in - opt out Incline or bend Opt in - opt out Change the habit Opt in - opt out Creed and fear Opt in - opt out Profitable deed They’re selling, they’re selling, they’re selling Resourceful content, meaningful interaction Transactional, facilitate, complete, confirm Up-sell, up-sell, up-sell Opt in - opt out Everyone’s a prospect Opt in - opt out Potential target Opt in - opt out Willing to buy Opt in - opt out Return to seller They’re selling, they’re selling, they’re selling
5.
PR 01:02
Attention and response Personal interest, clear and thorough Creating a consistency Tactic in targeting Non-denial denial Mistakes were made Passive voice Polish the truth Blatant deceit Assume unproven claims Apparent fraud Manipulation Imply intent Bury the news Avoid the question Exploit the public Non-denial denial Mistakes were made Passive voice Imply intent Bury the news Avoid the question Exploit the public
6.
Pride of spirit Lack of faith Despair Impatience Obliterate Fragility Vain glories of life Remember this All you can do is die Pride of spirit Lack of faith Despair Impatience Obliterate Stupidity No praise for the men You wanna win All you have to do is die The omnipresent possibility of sudden and painful death Give in, don’t try Lose your profit Don’t divide the spoil with the proud Be prepared at all times
7.
The Pitch 02:45
A line of talk to persuade For you to do something else With a planned reception Designed to initiate To close a sale in a single bid The art of selling is such An attempt to influence Your personal beliefs At least two senses must connect No value The first sentence of the pitch Is supposed to be attention grabbing It’s a tool in the pursuit of personal gain Aimed to change your view on something Maximixe the leverage Often shocking A shocking lie At least two senses must connect No Value
8.
No Value 00:55
Process, institution, activity Deliver, create, communicate Exchange, offer things that have Value for none Value for none Value for none And society - hah Inaction, variation, decline Suppress, Destroy, refrain Deny, withdraw things that have Value for none Value for none Value for none And society - hah
9.
Manipulate 01:12
Numbered rows Grid of cells Letter-named columns Multiple functions Spread the sheets Organize data Manipulate, manipulate Line graphs, histograms, charts Line graphs, histograms, charts
10.
Masses 02:22
An intellectual construct A template imposed upon The world to give the appearance Of order to events Practices although often unclear They range in size Opposed some sects To worship to care Excessive devotion The masses We who worked Trace all evil The masses As if some small and hidden group Had manipulated the events They appear to make sense out of stuff That is otherwise confusing It invokes conspiracy By sinister and powerful actors Socially deviant, novel beliefs Religion, I dont like The masses We who worked Trace all evil The masses
11.
Statement 01:14
Type of a unit that assume Confusion either true or false Choose a side One or more Don’t just say so Like if while or repeat Like if while or repeat Statement syntactic unit Imperative language Action to be carried out Choose a side One or more Don’t just say so Like if while or repeat Like if while or repeat
12.
In Capitals 01:33
To catch the eye the terms are printed in capitals It’s important that they should be such as will be likely To arrest the attention of those to whom they’re addressed And when they have read they will hear it Employ interest attention desire move Nothing is so difficult as to express Be as brief as possible consistently with clearness In most cases it’ll suffice if you merely name the objects To which you wish to direct attention They will hear you Employ interest attention desire move Awareness, interest, desire, action, awareness, interest, desire, action, awareness, interest, desire, action, awareness, interest, desire, action, awareness, interest, desire, action, search
13.
Money 01:05
Account unit, account unit Payment for goods A store of value Unit of weight Banknotes and coins Saving accounts And sometimes a standard Money, money, money, money, money Silver coins, checking accounts Grains of barley Measure of value The gold standard Means of payment Legal tender And sometimes a standard Money, money, money, money, money Don’t believe money, nation, society
14.
Optimize 01:44
Measure the amount of my hate Analyze the type of my hate Optimize the conversion of my hate Recovering abandoner Where’s your engagement Conversion of my hate The lane towards the fill Measure the amount of my hate Analyze the type of my hate Optimize the conversion of my hate Recovering abandoner Where’s your engagement Conversion of my hate The lane towards the fill Abandon your cart they try to Abandon your cart they try to They try to convert you They try to convert you Recovering abandoner Where’s your engagement The lane towards the fill Conversion of my hate

about

Recorded in November-December 2019 by Ville Valavuo.
Mixed by Ville Valavuo.
Cover painting by Jyrki Riekki.
Mastered by Jack Control at Enormous Door Mastering.
Half Bear Half Cat and Trujaca Fala 2020.

VINYL OUT ON JANUARY 8TH 2021!

credits

released December 18, 2020

All songs by Marketing except Opt In / Opt Out, PR, Pride of Spirit, The Pitch, Optimize, Money, Value and In Capitals by Marketing and Veli-Pekka. CTA by Marketing and Alisa. Synthesizer by Ville Valavuo.

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Marketing Helsinki, Finland

Hardcore punk from Helsinki, Finland since 2018.

Arttu - guitar
Helena - vocals
Jussi - drums
Lasse - bass

"Anti-capitalist hardcore punk sounds like yesterday’s news, but the concept of Marketing is more exquisite. Business jargon lyrics combined to the sound of blasting war. The vocalist has a truly sick voice, I love it.”

-Tytti of Plastic Tones and Tamara Luonto in Sink & Die-webzine.
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