1. |
Control
01:19
|
|||
Be aware
What you see is not
Test the effects
of variants
Control Control
Mass
Compare compare
Testing you
|
||||
2. |
War
01:05
|
|||
Control Exploit Alienate
According to us, this is why
Things have now come to such pass According to us, this is why
imperialist expansion of war
Correct the existing totality
According to us, this is why
Safeguard your existence
According to us, this is why
imperialist expansion of war
|
||||
3. |
C.T.A.
01:39
|
|||
CTA- call to action CTA
It’s an instruction to you
For your immediate response
CTA call to action
Imperative
Do it now
CTA call to action CTA
Strong reason for immediate action
Limitation of time sense of urgency
CTA
Do it now or live in regret
Their best line
your pattern of behaviour
|
||||
4. |
Opt In/Opt Out
01:41
|
|||
Opt in - opt out
We’re here for you
Opt in - opt out
Sign up now
Opt in - opt out
Content, interact
Opt in - opt out
Profitable deed
They’re selling, they’re selling, they’re selling
Opt in - opt out
Incline or bend
Opt in - opt out
Change the habit
Opt in - opt out
Creed and fear
Opt in - opt out
Profitable deed
They’re selling, they’re selling, they’re selling
Resourceful content, meaningful interaction
Transactional, facilitate, complete, confirm
Up-sell, up-sell, up-sell
Opt in - opt out
Everyone’s a prospect
Opt in - opt out
Potential target
Opt in - opt out
Willing to buy
Opt in - opt out
Return to seller
They’re selling, they’re selling, they’re selling
|
||||
5. |
PR
01:02
|
|||
Attention and response
Personal interest, clear and thorough
Creating a consistency
Tactic in targeting
Non-denial denial
Mistakes were made
Passive voice
Polish the truth
Blatant deceit
Assume unproven claims
Apparent fraud
Manipulation
Imply intent
Bury the news
Avoid the question
Exploit the public
Non-denial denial
Mistakes were made
Passive voice
Imply intent
Bury the news
Avoid the question
Exploit the public
|
||||
6. |
Pride Of Spirit
02:22
|
|||
Pride of spirit
Lack of faith
Despair
Impatience
Obliterate
Fragility
Vain glories of life
Remember this
All you can do is die
Pride of spirit
Lack of faith
Despair
Impatience
Obliterate
Stupidity
No praise for the men
You wanna win
All you have to do is die
The omnipresent possibility of sudden and painful death
Give in, don’t try
Lose your profit
Don’t divide the spoil with the proud
Be prepared at all times
|
||||
7. |
The Pitch
02:45
|
|||
A line of talk to persuade
For you to do something else
With a planned reception
Designed to initiate
To close a sale in a single bid
The art of selling is such
An attempt to influence
Your personal beliefs
At least two senses must connect
No value
The first sentence of the pitch
Is supposed to be attention grabbing
It’s a tool in the pursuit of personal gain
Aimed to change your view on something
Maximixe the leverage
Often shocking
A shocking lie
At least two senses must connect
No Value
|
||||
8. |
No Value
00:55
|
|||
Process, institution, activity
Deliver, create, communicate
Exchange, offer things that have
Value for none
Value for none
Value for none
And society - hah
Inaction, variation, decline
Suppress, Destroy, refrain
Deny, withdraw things that have
Value for none
Value for none
Value for none
And society - hah
|
||||
9. |
Manipulate
01:12
|
|||
Numbered rows
Grid of cells
Letter-named columns
Multiple functions
Spread the sheets
Organize data
Manipulate, manipulate
Line graphs, histograms, charts
Line graphs, histograms, charts
|
||||
10. |
Masses
02:22
|
|||
An intellectual construct
A template imposed upon
The world to give the appearance
Of order to events
Practices although often unclear
They range in size
Opposed some sects
To worship to care
Excessive devotion
The masses
We who worked
Trace all evil
The masses
As if some small and hidden group
Had manipulated the events
They appear to make sense out of stuff
That is otherwise confusing
It invokes conspiracy
By sinister and powerful actors
Socially deviant, novel beliefs
Religion, I dont like
The masses
We who worked
Trace all evil
The masses
|
||||
11. |
Statement
01:14
|
|||
Type of a unit that assume
Confusion either true or false
Choose a side
One or more
Don’t just say so
Like if while or repeat
Like if while or repeat
Statement syntactic unit
Imperative language
Action to be carried out
Choose a side
One or more
Don’t just say so
Like if while or repeat
Like if while or repeat
|
||||
12. |
In Capitals
01:33
|
|||
To catch the eye the terms are printed in capitals
It’s important that they should be such as will be likely
To arrest the attention of those to whom they’re addressed
And when they have read they will hear it
Employ interest attention desire move
Nothing is so difficult as to express
Be as brief as possible consistently with clearness
In most cases it’ll suffice if you merely name the objects
To which you wish to direct attention They will hear you
Employ interest attention desire move
Awareness, interest, desire, action, awareness, interest, desire, action, awareness, interest, desire, action, awareness, interest, desire, action, awareness, interest, desire, action, search
|
||||
13. |
Money
01:05
|
|||
Account unit, account unit
Payment for goods
A store of value
Unit of weight
Banknotes and coins
Saving accounts
And sometimes a standard
Money, money, money, money, money
Silver coins, checking accounts
Grains of barley
Measure of value
The gold standard
Means of payment
Legal tender
And sometimes a standard
Money, money, money, money, money
Don’t believe money, nation, society
|
||||
14. |
Optimize
01:44
|
|||
Measure the amount of my hate
Analyze the type of my hate
Optimize the conversion of my hate
Recovering abandoner
Where’s your engagement
Conversion of my hate
The lane towards the fill
Measure the amount of my hate
Analyze the type of my hate
Optimize the conversion of my hate
Recovering abandoner
Where’s your engagement
Conversion of my hate
The lane towards the fill
Abandon your cart they try to
Abandon your cart they try to
They try to convert you
They try to convert you
Recovering abandoner
Where’s your engagement
The lane towards the fill
Conversion of my hate
|
Marketing Helsinki, Finland
Hardcore punk from Helsinki, Finland since 2018.
Arttu - guitar
Helena -
vocals
Jussi - drums
Lasse - bass
"Anti-capitalist hardcore punk sounds like yesterday’s news, but the concept of Marketing is more exquisite. Business jargon lyrics combined to the sound of blasting war. The vocalist has a truly sick voice, I love it.”
-Tytti of Plastic Tones and Tamara Luonto in Sink & Die-webzine.
... more
Streaming and Download help
If you like Marketing, you may also like:
Bandcamp Daily your guide to the world of Bandcamp